AI in Marketing

AI marketing is the process of using AI capabilities like data collection, data-driven analysis, natural language processing (NLP) and machine learning (ML) to deliver customer insights and automate critical marketing decisions. Today, AI technologies are being used more widely to generate content, increase team efficiency, improve customer experiences and deliver more accurate results. According to the consultancy McKinsey, as of 2024, AI adoption across the global business landscape increased to 72%.